Does a cow need to have a calf to give milk? The answer should be obvious, but more than 70% of consumers get the question wrong explains University of Guelph associate professor Mike Von Massow. A majority of Canadians also believe that a chicken is processed for meat when it reaches four years of age.... Read More

Costco is about to embark on a very dedicated vertical integration strategy for its chicken business. As reported by Fortune.com earlier this week, Costco is set to build its own processing facility, and will build its own chicken farms for one third of its supply. With plans to produce and slaughter 1.7 million chickens per... Read More

How much time should farmers invest in trying to explain modern agriculture to people unwilling to listen? Feedstuffs journalist and commentator Andy Vance believes agriculture stakeholders need to concentrate their communications efforts on consumers who freely choose food produced by modern agriculture and are either neutral or supportive of using efficiency-enhancing technologies to grow food.... Read More

The Dairy Farmers of Canada (DFC) officially launched their sustainability initiative this week in Ottawa. The initiative, called proAction, includes national standards for milk quality, food safety, animal care, traceability, biosecurity and the environment. It's a way to showcase what the industry's strengths, while also encouraging constant progress and improvement. "As dairy farmers, we are... Read More

Ask Francisco Rodriquez a question about dairy robots and he’ll tell you about people. With more than 38,000 robots milking cows on 19,000 farms around the globe, the technology is becoming ubiquitous throughout the dairy business. But what does it mean for dairy producers as technology revolutionizes the traditional daily milking grind? “The future in... Read More

Today the Alberta Government released its budget and there were some casualties for agriculture. In an effort to cut costs and internalize much of the agency work that has been spun out to third-party boards, the Alberta Livestock Meat Agency had its funding cut. Other boards, commissions and agencies that will be impacted are: Alberta... Read More