A multi-year pulse research project at the Canadian International Grains Institute (Cigi) aimed at producing healthier baked products and increasing the use of pulse flours was launched this morning in Winnipeg. Warburtons, the United Kingdom’s largest bakery brand, is the commercial partner and providing $680,000 in in-kind support and funding for the project. Saskatchewan Pulse... Read More

A guest editorial by Cam Dahl, president of Cereals Canada. Warren Buffet, once quipped “it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” This is something worth thinking about as we start to prepare for harvest. Canada has a strong reputation... Read More

It's Food Day Canada, and who doesn't love the excuse to celebrate the great food cultivated in this country? The annual celebration was started by Anita Stweart, food laureate at the University of Guelph. “For years, I’ve cajoled and coached people to cook like a Canadian, now it’s time to shop like a Canadian," Stewart... Read More

Canadian pulses are winning fans around the world. They’re also finding followers right here at home. Canadian chef, cookbook author, and television personality Vikram Vij is only too happy to tell you about his preference for using Saskatchewan-grown lentils and chickpeas in his restaurants. Many Canadians know Vij as one of the dragons on CBC’s... Read More

Saskatchewan-based AGT Food & Ingredients and North Dakota-based JM Grain are two of the first companies to sign on to use a new 'Made with Pulses' food packaging label unveiled by the Global Pulse Confederation in Chicago on Monday. With the launch coinciding with the UN's International Year of Pulses, the new seal and Pulse... Read More

Marketing has never really been about honesty. It has always been about selling dreams and fantasies of a life you want to lead. Whether it be smoother cigarettes, faster cars, more absorbent diapers or even healthier food. Connecting the consumer to this happiness involves confirming someone's existing biases or promising them that their purchase leads... Read More

If you listen to the radio in Canada at all, you’ve likely heard the same advertisement I’ve heard. It’s the man describing the 200 thousand kids that take part in the Timbits soccer program, with a child thinking 200 thousand children must be every kid in the world. Every time I the commercial, I wonder...how... Read More